Leading Gen Z
Written by social commentator Maurice McLeod, this comprehensive guide tackles the reality that Generation Z now makes up 20% of the UK workforce. As digital natives with distinct values and expectations, Gen Z requires a fundamentally different management approach to thrive in agency environments.
What's Inside:
The Six Core Gen Z Characteristics
Values-Driven & Socially Aware - How to align roles with mission and foster transparency
Work-Life Balance & Mental Health - Creating flexible environments that prevent burnout
Growth & Development Focused - Building clear career pathways (57% expect promotion annually)
Technology & Innovation Native - Balancing digital tools with face-to-face communication
Diversity & Inclusion Champions - Meeting expectations where 83% evaluate employers on D&I commitment
Recognition & Feedback Hungry - Implementing continuous feedback systems beyond annual reviews
Practical Implementation Strategies:
How to connect every role to company mission and impact
Creating mental health resources and flexible working arrangements
Designing mentorship programs and clear advancement opportunities
Investing in modern technology while maintaining human connection
Building genuinely inclusive cultures that address social issues authentically
Establishing regular recognition and tailored reward systems
Key Statistics:
73% of Gen Z say frequent managerial feedback is crucial for job satisfaction
Only 15% of employees have weekly performance check-ins with managers
Almost a third work harder when they have a supportive manager
They expect trust, transparency, and ethical practices as non-negotiables
This isn't just about accommodating Gen Z – it's about creating work environments that bring out their unique strengths while building the agency cultures of the future. Essential reading for leaders ready to unlock the potential of their youngest talent.
