The definitive guide to UK agency performance in 2025
The 2025 BenchPress: State of the Agency Nation delivers comprehensive benchmarks and insights from 677 UK agency leaders with £1m+ turnover.
This year's report covers:
Financial Performance
Hourly rates across all seniority levels (blended and tiered)
Gross profit and operating profit benchmarks
Cash reserves and financial health indicators
Regional pricing differences across the UK
Business Operations
AI adoption rates and implementation strategies
The most popular tools and technologies
Project management and resource planning approaches
Service offerings and differentiation strategies
People & Growth
Team size changes and hiring patterns
Remuneration levels for agency owners
Work-life balance and wellbeing metrics
New business challenges and growth rates
Market Insights
Confidence levels for the year ahead
Agency priorities and strategic focus areas
Environmental and social impact initiatives
Exit planning and business sale considerations
Plus exclusive benchmarks on:
What the top 10% of agencies charge
Performance differences between specialist and generalist agencies
London vs rest of UK comparisons
The correlation between confidence and actual performance
Whether you're setting rates, planning growth, or benchmarking your agency's performance, this report provides the data-driven insights you need to make informed decisions.
