Client Personality Framework

Stop using one-size-fits-all client communication and start delivering messages that truly connect with each client's unique personality and decision-making style.

When to Use:

Use this framework when preparing for client meetings, presentations, or any communication to ensure your approach resonates with their personality type. Essential for improving client relationships, increasing proposal success rates, and avoiding miscommunication by adapting your style to their preferences.

How to Use:

Identify whether your client is Green (relationship-focused), Yellow (enthusiastic and participatory), Blue (data-driven and analytical), or Red (results-focused and efficient). Then adapt your communication, recognition, cost discussions, inspiration tactics, relationship building, and risk presentations according to their color profile.

Download your framework HERE.