The 4-Step Negotiation Framework

Transform nerve-wracking negotiations into confident, strategic conversations that protect your value and strengthen client relationships.

When to Use:

Use this framework for any client negotiation - pricing discussions, scope changes, timeline adjustments, or budget conversations. Perfect for initial pitches, contract renewals, or addressing scope creep when you need to protect your agency's value while maintaining strong relationships.

How to Use:

Follow the four simple steps: Prepare, Propose, Pivot, and Push Forward. Each step includes practical techniques like the A.C.E.S. objection handling method and real-world examples.

Download the Framework HERE.

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Should We Even Be Pitching This?

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Client Research Framework