Beyond the Bonus

A real-world discussion on how to make bonuses and recognition actually matter in your agency.

This recorded webinar dives into a hot topic in agency life: bonuses. Do they really work? What do they actually motivate? And how can you build a recognition culture that drives performance, not just payroll pressure?

Join Gemma Hood (People Consultant and Agency Culture Expert) from CultureHood as she explores how bonuses are used in agencies today and where they often go wrong. Drawing on real-life agency examples, Gemma unpacks the link between recognition, motivation, and team retention, and shares practical ways to rethink how you reward your people.

You’ll hear honest reflections on bonus schemes that backfired, simple shifts that made a big difference, and alternative approaches to recognition that don’t rely on money alone. This session isn’t about scrapping bonuses, it’s about making them better.

Originally delivered as part of our Client Services Collective community series, the webinar includes a practical exercise you can try with your own team, and real questions from agency leaders facing the same challenges you are.