Client Expectations 2.0 - What Modern Clients Really Want

Clients don’t leave because of bad work, they leave because they don’t feel valued.

This succinct, insight-packed masterclass reveals the silent frustrations clients don’t always say out loud but feel deeply. Using data from over 680 client interviews, we’ll unpack the real expectations shaping agency relationships in 2025.

You’ll learn how to spot the warning signs, shift from reactive to proactive, and lead the kind of conversations that deepen trust and grow your account. It’s not about doing more — it’s about showing up differently.

What You’ll Cover:

• Reframe your value: Understand what clients actually want in 2025.

• Spot the gaps: Learn the 5 key warning signs that erode trust and retention.

• Reset your rhythm: Adopt 4 low-lift habits that shift you from service to strategic.

• Get equipped: Leave with a checklist you can use with every key account.

If you want to build loyalty beyond delivery, this one’s for you.