Mastering Time Management

Why You Should Take This Masterclass

In agency life, the to-do list never ends and being “too busy to be strategic” has become the norm. But the truth is, most Account Directors aren’t struggling because they don’t care. They’re struggling because they’re stuck in reactive mode.

This masterclass is designed to help Account Directors take back control of their time, priorities, and impact. Based on the principle of The Tyranny of the Urgent, you’ll learn how to escape the daily firefighting loop, reclaim your strategic thinking space, and become the proactive, trusted advisor your clients actually need.

What You’ll Cover

• Understand the urgency trap - Why so many Account Directors feel overwhelmed and how urgency is hijacking your focus.

• Learn the Time Management Matrix - A practical framework to prioritise with purpose and spot the difference between urgent and actually important work.

• Shift into strategy mode - How to create space for the work that drives growth, client development, relationship building, and long-term planning.

• Protect your thinking time - Proven techniques to set boundaries, push back with confidence, and stop being the go-to for everyone else’s chaos.